Improving Commercial Real Estate Investing With Fractionalization

Featured Guests

Will Powers

Chief Operating Officer & Head of Capital Markets, Accru

With over 30 years in the financial services industry, Will Powers is a pioneer in capital raising and product innovation for alternative investments. As COO and head of capital markets at Accru, Powers guides the process of fractionalizing commercial real estate via blockchain, bringing transparency, liquidity, and institutional-grade governance to a once-illiquid asset class. His prior successes include launching multiple funds at Dividend Capital, Preferred Apartments, and ING Funds, as well as CEO roles for real estate consultants and sponsors.

Key Insights From This Episode

Tokenization Unlocks Liquidity and Flexibility

Accru’s platform digitizes real estate equity, breaking down investments into $1,000 tokens backed by real assets—enabling partial ownership, instant settlement, and active secondary trading.

Direct Ownership, Maximum Transparency

Blockchain records ensure investors’ direct beneficial ownership, automated distributions, and real-time updates—eliminating manual paperwork, intermediaries, and reconciliation delays.

Real Estate for Modern Portfolios

Accru reduces barriers for both institutional and accredited investors; RIAs can build model portfolios, rebalance with ease, and get first access to new offerings while clients access customization and immediate liquidity.

Governance and Security Are Central

Each property is held in a dedicated SPV, tokens represent LP interest, and Accru’s three-token structure (ownership, identity/KYC, governance) guarantees investor protection, full compliance, and robust oversight in line with SEC and FINRA rules.

The Industry is at a Tipping Point

Market education and involvement from leaders like Franklin Templeton and BlackRock indicate mainstream adoption is imminent—expect tokenization to become standard in 2–5 years.

Downside: Adoption, Not Product

The greatest challenge is educating asset owners and investors; the main risk remains the underlying real estate itself—not the technology, which eliminates many traditional frictions.