NYAIR Episode 87

Magnifying Your Donation Dollars: Making Every Penny Count

How do ultra-high-net-worth families and individuals navigate philanthropy for maximum impact? In this episode, hear from legal expert Tracy Childs of JP Morgan, nonprofit leader Emma Briggs of the Associated Junior Leagues International, and Peter Suhr, Co-Director of the Harlem Empowerment Project. They unravel the complexities of charitable giving—from timing and tax strategies to navigating nonprofit structures and measuring impact. Whether setting up foundations, donor advised funds, or giving locally or nationally, this conversation provides essential guidance for anyone serious about making every dollar count.

Featured Guests

Tracy Childs

Attorney, Trusts & Estates, JP Morgan

With over 20 years of experience in trusts, estates, tax law, and philanthropic advising, Tracy Childs brings deep expertise to helping clients structure charitable giving for maximum personal and social benefit. At JP Morgan, she guides ultra-high-net-worth families through complex charitable planning, including private foundations, donor advised funds, and trust mechanisms that optimize impact while addressing tax efficiency. Her background in tax law and private practice equips her to advise on structuring long-lasting family legacies and navigating IRS compliance.

Emma Briggs

Program Director, Associated Junior Leagues International

Emma Briggs leads programming at the Associated Junior Leagues International, a coalition of over 295 local chapters focused on advancing women’s leadership and creating sustainable community impact. With extensive experience in political advocacy, NGOs, and community organizing, Emma highlights the importance of both national strategy and local grassroots work. She emphasizes outcome-driven, non-partisan philanthropy that addresses both immediate needs and structural inequalities.

Key Insights From This Episode

Governance Is the Most Critical Part of ESG

Achieving true environmental and social outcomes depends on transforming who makes decisions and how governance aligns with long-term purpose beyond shareholder profit maximization.

Disentangle Ownership From Governance

Innovative models like perpetual purpose trusts and golden shares separate voting rights from equity ownership, enabling companies to balance profit with mission and stakeholder interests.

Stakeholder Capitalism Requires Fundamental Governance Overhaul

Listening to stakeholders is insufficient; sharing governance power with employees, customers, suppliers, and communities is essential for sustainable and impactful business.

B Corps and Public Benefit Corporations Signal Important Progress

These legal frameworks expand fiduciary duty to include social and environmental outcomes, moving companies toward broader responsibility beyond maximizing shareholder returns.

Competitive Markets Can Support Mission-Driven Companies

Benefit-focused governance can attract capital from investors seeking stable, risk-adjusted returns and long-term value, even if highest short-term returns are traded off.

Addressing Climate and Social Risks Is Now Core to Business Survival

With climate emergency realities impacting risk profiles worldwide, companies must adapt governance to mitigate diverse risks and leverage business as a force for good.

Access the Full Conversation

Gain access to the full podcast audio and a custom insights deck that breaks down governance innovations, ESG challenges, and impact investing strategies. This episode provides valuable practical frameworks and deep expertise for board members, investors, and ESG professionals committed to driving meaningful change in business and investment.

Soundbites Worth Saving

“If we want different environmental and social outcomes, we must address governance—the ‘G’ in ESG—and fundamentally rethink who makes decisions and how power is shared.”
— Jasper von Brockel


“Separating governance rights from ownership enables companies to serve all stakeholders, not just shareholders, while remaining profitable and competitive.” 
— Jasper von Brockel

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