NYAIR Episode 82
Building Your Personal Brand With Jeff Lantz & Alex Luxenberg
In finance, relationships compound. Jeff and Alex share how professionals can use LinkedIn as their foundation—while drawing lessons from Instagram, Facebook, and Meta’s broader ecosystem—to build credibility, spark opportunities, and turn online interactions into real-world results without sounding like PR.
Featured Guests
Jeff Lantz
Key Account Manager, LinkedIn Sales Solutions
Financial services vertical specialist covering major accounts like JPMorgan Chase and Fidelity. Jeff helps clients maximize value from Sales Navigator and Sales Insights while consulting on LinkedIn networking, trust-building, and personal branding strategies. Starting as a financial advisor in upstate New York, he transitioned into recruiting before joining LinkedIn in 2011 when it was primarily a recruiting tool.
Alex Luxenberg
Client Partner, Meta
Focuses on large financial services clients at Meta (Facebook, Instagram, WhatsApp). Previously drove business development at American Express, Twitter, and B2B retail marketplace. Board member of multiple organizations including North Shore Hebrew Academy. Expert in social media advertising and authentic professional branding across platforms.
Key Insights From This Episode
The Complete Profile Advantage
Professionals with complete LinkedIn profiles (photo, story, experience) generate 40x more engagement than skeleton profiles. Your experiences from school, volunteering, and early career translate into valuable business networking content.
Authenticity Over Corporate Speak
Don't just regurgitate corporate communications. Add your personal perspective and life experiences to posts. Avoid bashing competitors and remember that different platforms serve different audiences with different expectations.
The Consistency Formula
Post 1-3 times per week mixing business and personal content. Tuesdays and Thursdays at 2 PM are optimal for LinkedIn. Sunday engagement works well for C-suite connections as they prepare for their week.
Patience in Relationship Building
Real relationships take time - don't expect instant gratification. Focus on two-way value creation. The goal isn't constant communication but meaningful, relevant engagement when opportunities arise.
Mentors vs. Sponsors
Mentors provide advice and guidance when you need perspective. Sponsors actively advocate for your career advancement and make introductions. Both relationships evolve over time and you'll need different people for different career phases.
Digital Research Advantage
57% of buyers already know what they want before conversations. Use LinkedIn for real-time updates on individuals and companies. Set Google alerts for clients and always do a quick search before meetings.
Grab The Session's Insights Deck
Access the podcast episode inside & get the free distilled insights, frameworks and key lessons from this conversation. Includes insights on LinkedIn optimization, networking strategies and personal branding roadmaps specifically designed for financial services professionals.
Soundbites Worth Saving
“Your personal brand is your building block. Almost everybody is going to look at your linkedin profile before they answer that email, pick up the phone, call you back, buy a product or service from you”
— Jeff
“Relationships compound. Be patient—and valuable—over time.”
—Alex
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