NYAIR Episode 82:
Building A Personal Brand
Jeff Lantz of LinkedIn Sales Solutions and Alex Luxenberg of Meta share strategic insights on how financial professionals can build trust, strengthen client relationships, and prepare for the future of digital networking.
Make Hard-to-Make Industry Connections
The New York Alternative Investment Roundtable is where investors, managers, and senior stakeholders gain access to insights and relationships that move markets. Get exclusive access to monthly forums and on-demand replays with world-class speakers, gain regulatory updates that keep you ahead and share your thought leadership within a respected peer network. This is where influential connections turn into lasting advantage.

How to Apply the Deck
- Review your LinkedIn profile against the principles outlined in the “Profile, Brand, Credibility” framework
- Establish a consistent content rhythm using the recommended 3-2-1 model of Smart, Proud, and Successful content
- Strengthen your outreach strategy by applying the connection preparation and personalization methods included in the deck
This deck is designed to help senior professionals translate insights into immediate, measurable action.
Episode 82: Building A Personal Brand
Jeff Lantz of LinkedIn Sales Solutions and Alex Luxenberg of Meta share strategic insights on how financial professionals can build trust, strengthen client relationships, and prepare for the future of digital networking.
Access the Session Deck
The official NY-ALT Session Deck is now available for download. This resource expands on the conversation and provides a structured guide to building credibility and influence in financial services.
Inside the deck you will find:
- Key frameworks for staying top of mind and establishing thought leadership
- Data on LinkedIn’s scale and the strategic shift from spending time online to investing time online
- Practical guidance on content cadence, posting frequency, and visibility creation
- Best practices for initiating high-value connections and building long-term trust
How to Apply the Deck
- Review your LinkedIn profile against the principles outlined in the “Profile, Brand, Credibility” framework
- Establish a consistent content rhythm using the recommended 3-2-1 model of Smart, Proud, and Successful content
- Strengthen your outreach strategy by applying the connection preparation and personalization methods included in the deck
This deck is designed to help senior professionals translate insights into immediate, measurable action.
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