NYAIR Episode 110
By Sarah Kuhns, December 10, 2025
The Investment Table: Lunchtime Webinar | The Growing Role of Social Media in Alternative Investments
Venture capitalist Mitchell Harunian reveals how short-form Instagram videos via "The Venture Reel" drive deal flow, build communities, and scale funds—mirroring Fred Wilson's early newsletter success in today's algorithm-driven world. This webinar unpacks actionable strategies for professionals to leverage personal branding, AI tools, and viral hooks without breaking SEC rules, turning scrolls into investments. Access the Episode Now
Featured Guests
Mitchell Harunian
Venture Capital Investor | Founder of The Venture Reel
Mitchell Harunian, a New York-based venture capitalist with over five years in the industry, transitioned from investment banking and a San Francisco fund to managing a major family office portfolio. He now invests in high-growth consumer startups like Jams (better-for-you PB&J) and the fastest-growing iced tea brand in Whole Foods, emphasizing post-investment support through authentic social media promotion. His Instagram platform, The Venture Reel (@venture_reel), with 7,000+ followers, analyzes startup trends, business models, and scaling tactics in under-60-second reels, positioning him as a value-add investor who attracts founders and limited partners alike.
Jason Eisman
Assistant Vice President | Hub International | NY-ALT Roundtable Moderator
Jason Eisman moderates NY-ALT's webinar series, fostering thought leadership in alternatives. As AVP at Hub International, he brings expertise in risk management and hosts discussions on emerging strategies for finance pros. (LinkedIn search aligned with NY-ALT webinar host.)
Key Insights From This Episode
Imitate Successors, Don't Reinvent
Mimic proven models like Fred Wilson's 2000s email newsletter, which built Union Square Ventures' deal flow—adapt to 2025 Instagram reels for community, founders, and LPs without starting from scratch.
Master the VC Trifecta
Excel at deal flow access, winner selection, and post-investment help; social media checks the first and third by raising portfolio awareness organically, like featuring Jams or iced tea on stories.
Instagram Beats LinkedIn for Connection
Short-form video fosters deeper bonds than text—viewers feel they "know" you, driving inbound founders; avoid LinkedIn spam/Twitter toxicity for personable, viral business content.
AI Accelerates, Authenticity Wins
Use AI for scripts and memos to work faster (like PE pros saving hours), but speak conversationally—be yourself with casual lingo like "sick" to balance education and engagement.
Hooks and Consistency Fuel Virality
Nail first 3-5 seconds visually/verbally; post 3x/week (Mon/Wed/Fri) minimum once weekly for starters—algorithm rewards watch time over followers.
SEC-Compliant Branding Scales Funds
Say "I'm investing—here's why" (public info only), never "invest with me"; founders confirm facts via text, funnel accredited investors off-platform via AngelList.
Access the Full Conversation
Access the Full Conversation Dive into the complete audio for Mitchell's reel-by-reel breakdowns, Q&A on AI ethics, and LP attraction tactics—plus download our custom insights deck distilling social media ROI for alternatives. Financial services leaders gain proven frameworks to differentiate funds in a crowded VC/PE landscape.
Soundbites Worth Saving
“A lot of business is not reinventing the wheel... imitate what really successful people have done and imitate it in your own way.”
— Mitchell Harunian
“To be a great VC, get access to great deal flow, pick winners, and help portfolio companies beyond capital—you're partners.”
— Mitchell Harunian
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